Choosing between two of Australia’s most popular dog food brands can be a challenge. Both Black Hawk and Advance are widely available and well-respected, but they take different approaches to canine nutrition. While Black Hawk focuses on “real food” ingredients like emu oil and whole veggies, Advance leans into scientific formulations and life-stage precision.
The quick answer is that Black Hawk is generally better for owners seeking a “holistic” diet with transparent whole-food ingredients like emu oil and no cheap fillers. Advance is often preferred for dogs with specific medical needs or those requiring scientifically tailored formulas for performance, though it uses more processed grains.
Quick Facts: Black Hawk vs. Advance Comparison
- Manufacturing: Both brands are Australian-made, but Black Hawk is Australian-owned (Masterpet), while Advance is owned by the global Mars corporation.
- Key Ingredients: Black Hawk uses meat meals and emu oil; Advance uses meat meals and highly processed grains like sorghum and maize.
- Price Point: Both are considered “premium,” but Advance is often slightly more affordable when bought in bulk.
- Recall History: Advance had a significant 2018 recall linked to Megaesophagus; Black Hawk had a voluntary 2020 recall due to mold.
- Grain Options: Black Hawk offers extensive Grain-Free and Grain-Inclusive lines; Advance is primarily grain-inclusive.
- Life Stages: Advance offers more specialized “targeted” health recipes (e.g., dental, weight, or skin).
What Is the Main Difference Between Black Hawk and Advance?
The primary difference lies in their formulation philosophy. Black Hawk is marketed as a “holistic” pet food. This means they focus on adding functional whole-food ingredients like blueberries, cranberries, and dandelion to support the immune system. They are famous for using emu oil, which is rich in Omega fatty acids for skin and coat health.
Advance, on the other hand, follows a “scientific” approach. Their recipes are often simpler in terms of plant variety but are precisely balanced for specific outcomes. You will find Advance formulas tailored for everything from “Active Dog” energy requirements to “Dental Health” kibble shapes.
Why Is Ingredient Quality Important for Your Dog?
What you put in the bowl directly impacts your dog’s energy, stool quality, and long-term health. A high-quality dog food should provide:
- Bioavailable Protein: To maintain muscle mass.
- Healthy Fats: For brain function and a shiny coat.
- Complex Carbs: For steady energy without “sugar crashes.”
Both Black Hawk and Advance provide complete and balanced nutrition that meets AAFCO (Association of American Feed Control Officials) standards. However, the source of those nutrients differs between the two.
What Ingredients Should You Look For?
When comparing these two brands, look at the first five ingredients on the label. This is where most of the nutritional value resides.
Black Hawk Highlights
- Meat Meal (Chicken, Lamb, or Fish): A concentrated protein source.
- Oats and Rice: These are whole grains that provide fiber.
- Emu Oil: Unique to Black Hawk, this ingredient is excellent for dogs with itchy skin.
- Fruit and Veg: Blueberries and rosemary act as natural antioxidants.
Advance Highlights
- Targeted Nutrients: Ingredients like Green Lipped Mussel are often added to their joint-health formulas.
- Arginine and Taurine: Added amino acids to support heart health.
- Fermentable Fibers: Such as beet pulp to help with digestion and “firm stools.”
What Should You Avoid?
While neither brand uses “bottom-tier” fillers like sawdust or excessive soy, there are things to keep in mind:
- Vague Meat Terms: Avoid any food that lists “Meat By-Products” without naming the animal. Fortunately, both Black Hawk and Advance generally name their protein sources (e.g., “Chicken Meal”).
- Artificial Colors: Neither brand typically uses artificial colors, which is a win for sensitive dogs.
- Excessive Maize/Corn: If your dog has a known grain sensitivity, some Advance formulas may not be suitable as they often rely on maize or sorghum.
Comparison Table: Black Hawk vs. Advance
| Feature | Black Hawk (Original) | Advance (Adult) |
| Primary Protein | Meat Meal (Named) | Meat Meal (Named) |
| Grains | Rice, Oats | Rice, Sorghum, Maize |
| Special Additives | Emu Oil, Blueberries | Green Lipped Mussel (some) |
| Grain-Free Options | Yes (Large Range) | Very Limited |
| Owner Type | Holistic / Natural Focus | Performance / Science Focus |
Safety and Recall History
Safety is a top priority for any dog parent. Both brands have had hurdles in the past.
Advance Recall (2018)
Advance experienced a major voluntary recall of its Dermocare line in 2018. This was linked to a cluster of cases of Megaesophagus (an enlargement of the esophagus) in Australian dogs, including several police dogs. While Mars Australia conducted extensive testing and did not find a definitive causal link, the brand’s reputation took a temporary hit.
Black Hawk Recall (2020)
In early 2020, Black Hawk issued a voluntary recall for several batches of its kibble due to mold growth. The company identified that a manufacturing issue led to higher moisture levels in the bags. They were very transparent, offering full refunds and replacements immediately.
Vet-Recommended Options (General Guidance)
Veterinarians often recommend both brands depending on the dog’s specific history.
- Choose Black Hawk if your dog has general skin sensitivities and does well on a “whole food” diet with natural oils.
- Choose Advance if your dog has a specific condition that requires a targeted formula, such as a need for joint support or a tendency toward obesity.
Always consult your local vet before making a major switch, especially if your dog has underlying health issues.
Recommended Products: Safe Options for Your Dog
If you are looking for high-quality nutrition that prioritizes real ingredients, these are some top-rated choices available today.
1. Black Hawk Original Chicken & Rice
This is a “gold standard” for adult dogs. It uses chicken meal as the primary protein and avoids wheat and corn. It is highly digestible and great for maintaining a shiny coat thanks to the emu oil.
2. Advance Active Adult (Chicken & Rice)
Perfect for working dogs or high-energy breeds like Border Collies. It is designed to provide sustained energy and supports immune health through a specific blend of vitamins.
3. Black Hawk Grain-Free Kangaroo
An excellent “novel protein” choice for dogs with severe food allergies. Kangaroo is lean and rarely causes the digestive upsets associated with beef or chicken.
Affiliate Disclosure: This article may contain affiliate links. If you purchase through these links, we may earn a small commission at no extra cost to you. We only recommend brands that meet AAFCO compliance and use high-quality protein sources.
Common Mistakes Dog Owners Make
- Switching Too Fast: When moving from Black Hawk to Advance (or vice versa), do it over 7–10 days. A sudden change causes upset stomachs.
- Feeding by Volume, Not Weight: Every brand has a different calorie density. Always use a kitchen scale or the specific measuring cup provided by the brand.
- Ignoring the “Best Before” Date: Natural oils (like emu oil) can go rancid if the food is stored in a hot garage or left open.
FAQ Section
There is no “one size fits all.” Black Hawk is better for a natural, holistic approach. Advance is often better for specific scientific needs, like dental or weight management.
Yes, Black Hawk is owned by Masterpet, which is part of the EBOS Group, making it an Australian-managed brand.
Advance uses grains like sorghum and maize. While some consider these “fillers,” they provide necessary carbohydrates for active dogs.
Emu oil is rich in Omega 3, 6, and 9 fatty acids. It is excellent for reducing skin inflammation and keeping the coat glossy.
Generally, they are in the same price bracket. However, Black Hawk’s grain-free lines are typically more expensive than Advance’s grain-inclusive bags.
Yes, you can mix them, but ensure you aren’t overfeeding. It is usually better to stick to one brand to keep your dog’s digestion consistent.
Final Recommendation
If you want a diet that feels “closer to nature” with premium oils and whole fruits, Black Hawk is the winner. If you have a dog with specific performance needs or you prefer a brand backed by massive clinical research, Advance is a reliable choice.
Medical Disclaimer: This content is for informational purposes only and is not a substitute for professional veterinary advice, diagnosis, or treatment.
